Advanced level
Social Media: Advanced Level
Master key vocabulary with interactive flashcards, audio, and trainer
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conversion
[kənˈvɜːʃn]
conversion rate
[kənˈvɜːʃn reɪt]
retention
[rɪˈtenʃn]
churn
[ʧɜːn]
funnel
[ˈfʌnl]
top of funnel
[tɒp əv ˈfʌnl]
mid-funnel
[mɪd ˈfʌnl]
bottom of funnel
[ˈbɒtəm əv ˈfʌnl]
attribution
[ˌætrɪˈbjuːʃn]
touchpoint
[ˈtʌʧpɔɪnt]
cohort
[ˈkəʊhɔːt]
segmentation
[ˌsegmenˈteɪʃn]
audience segment
[ˈɔːdɪəns ˈsegmənt]
targeting
[ˈtɑːgɪtɪŋ]
retargeting
[ˌriːˈtɑːgɪtɪŋ]
lookalike audience
[ˈlʊkəlaɪk ˈɔːdɪəns]
creative
[kriˈeɪtɪv]
ad set
[æd set]
campaign
[kæmˈpeɪn]
campaign objective
[kæmˈpeɪn əbˈʤektɪv]
budget
[ˈbʌʤɪt]
daily budget
[ˈdeɪli ˈbʌʤɪt]
lifetime budget
[ˈlaɪftaɪm ˈbʌʤɪt]
bid
[bɪd]
bidding strategy
[ˈbɪdɪŋ ˈstrætəʤi]
A/B test
[ˌeɪ biː test]
experiment
[ɪkˈsperɪmənt]
optimization
[ˌɒptɪmaɪˈzeɪʃn]
scaling
[ˈskeɪlɪŋ]
frequency
[ˈfriːkwənsi]
ad fatigue
[æd fəˈtiːg]
brand lift
[brænd lɪft]
conversion lift
[kənˈvɜːʃn lɪft]
engagement lift
[ɪnˈgeɪʤmənt lɪft]
social listening
[ˈsəʊʃl ˈlɪsnɪŋ]
sentiment
[ˈsentɪmənt]
sentiment analysis
[ˈsentɪmənt əˈnæləsɪs]
brand safety
[brænd ˈseɪfti]
community management
[kəˈmjuːnɪti ˈmænɪʤmənt]
crisis response
[ˈkraɪsɪs rɪˈspɒns]
content strategy
[ˈkɒntent ˈstrætəʤi]
content mix
[ˈkɒntent mɪks]
content funnel
[ˈkɒntent ˈfʌnl]
editorial strategy
[ˌedɪˈtɔːrɪəl ˈstrætəʤi]
brand voice
[brænd vɔɪs]
performance marketing
[pəˈfɔːməns ˈmɑːkɪtɪŋ]
attribution model
[ˌætrɪˈbjuːʃn ˈmɒdl]
last click
[lɑːst klɪk]
first click
[fɜːst klɪk]
multi-touch
[ˌmʌlti ˈtʌʧ]
conversion window
[kənˈvɜːʃn ˈwɪndəʊ]
tracking
[ˈtrækɪŋ]
pixel
[ˈpɪksl]
link tracking
[lɪŋk ˈtrækɪŋ]
growth
[grəʊθ]
growth loop
[grəʊθ luːp]
lifecycle
[ˈlaɪfsaɪkl]
customer journey
[ˈkʌstəmə ˈʤɜːnɪ]
retention rate
[rɪˈtenʃn reɪt]
engagement depth
[ɪnˈgeɪʤmənt depθ]
benchmark
[ˈbenʧmɑːk]
reporting
[rɪˈpɔːtɪŋ]
dashboard
[ˈdæʃbɔːd]
insight
[ˈɪnsaɪt]
content audit
[ˈkɒntent ˈɔːdɪt]
optimization loop
[ˌɒptɪmaɪˈzeɪʃn luːp]
creative testing
[kriˈeɪtɪv ˈtestɪŋ]
attribution window
[ˌætrɪˈbjuːʃn ˈwɪndəʊ]
incrementality
[ˌɪnkrɪmenˈtælɪti]
lift test
[lɪft test]
media mix
[ˈmiːdiə mɪks]
creative fatigue
[kriˈeɪtɪv fəˈtiːg]
ad recall
[æd rɪˈkɔːl]
brand consideration
[brænd kənˌsɪdəˈreɪʃn]
conversion funnel
[kənˈvɜːʃn ˈfʌnl]
lead quality
[liːd ˈkwɒlɪti]
audience overlap
[ˈɔːdɪəns ˈəʊvəlæp]
frequency cap
[ˈfriːkwənsi kæp]
creative rotation
[kriˈeɪtɪv rəʊˈteɪʃn]
cost per result
[kɒst pə rɪˈzʌlt]
campaign pacing
[kæmˈpeɪn ˈpeɪsɪŋ]
budget reallocation
[ˈbʌʤɪt ˌriːæləˈkeɪʃn]
creative briefing
[kriˈeɪtɪv ˈbriːfɪŋ]
performance benchmark
[pəˈfɔːməns ˈbenʧmɑːk]
attribution model
[ˌætrɪˈbjuːʃn ˈmɒdl]
traffic quality
[ˈtræfɪk ˈkwɒlɪti]
data-driven
[ˈdeɪtə ˈdrɪvn]
incremental revenue
[ˌɪnkrɪˈmentl ˈrevənjuː]
creative performance
[kriˈeɪtɪv pəˈfɔːməns]
channel mix
[ˈʧænəl mɪks]
Frequently Asked Questions
The list contains 100 words. That is enough to cover complex situations in this topic and use the vocabulary with confidence.
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